STEP 1 – WE HELP YOU CREATE YOUR TARGET AUDIENCE
RME360 uses one of the largest, most detailed list databases in the world to take the guesswork out of who’s coming to dinner. By using a select combination of demographic and geographic selection criteria, our seminar mailings usually generate an average of 1-1.2% response rate. No need for high-priced bogus mailing lists. You know the areas around your local markets better than anyone. Combine that knowledge with our geographic and demographic data and that will create the most qualified audience.
STEP 2 – WE HELP YOU IDENTIFY A VENUE
Critical to the success of every seminar marketing campaign is the location! We’ve collected statistics on seminar locations in every state. Whether you’ve done seminars in the past or are just starting out – call us today to find out which restaurant is garnering the best response rates in your area! No other seminar marketing company has this extensive of a database.
STEP 3 – WE PROVIDE YOU WITH A PROVEN INVITATION FORMAT
For an invitation to work, the envelope and the letter must create attention and have the right components to get the desired response. However, a great looking invitation is only 20% of the necessary ingredients of a successful seminar. 40% is your list and 40% is your offer (solutions, services, door prizes, dinner, etc.). Having said that, the 20% is still very important – which is why our envelopes and letters/invitations are designed together. They keep your prospects looking – and reading – and making a good impression.
STEP 4 – THE MAIL DROPS AND YOUR PROSPECTS RSVP
As soon as your prospects receive your letter, a certain percentage of them will RSVP right away – many of them will respond at the same time. This is why we provide you with access to our SeminarRSVP call center service, which is staffed with dedicated appointment setting operators 24/7.
STEP 5 – WE MANAGE YOUR RSVP INBOUND CALLS
One of the most important factors when marketing seminars is the ability to accept inbound RSVP calls from your prospects. Time after time it has been proven that affluent seniors prefer not to leave a message or speak to an answering machine. Keep in mind, using your own office staff to take calls is risky because you are typically only open until 5:00 or 5:30 pm Monday through Friday. Many responses come at night or on the weekend when people are most likely to read their mail. You also run the chance of occupying your lines during business hours while prospects are trying to call in. It is critical that you understand that offering a 24 hour live RSVP line is a very important process to maximize your attendance. Our service includes not only taking your calls, but also logging them in to our proprietary on-line website (www.RMErsvp.com). You will have direct access, real-time to all of your prospect’s information as they are calling in. All of your prospects will be organized in a database that you can use for future promotions and prospecting.
STEP 6 – YOU HOLD YOUR SEMINAR
Now comes the event – this is where you get your chance to shine. And while you are not going to be selling products at this event – you will be selling yourself. At the end of your seminar, you will be setting appointments with the attendees. RME offers exclusive seminar presentation training webinars and live events to help you maximize the effectiveness of your presentation.
Please use the form below to learn more about how Seminar Marking works.