BUSINESS INFORMATION REPOSITORY
Capturing all this powerful data is one thing. However, organizing and farming that data to identify consumer trends, top performing seminar topics, event venues, and consumer demographics is what is critical. That’s why RME360 invested in creating our Business Information Repository, or, BIR. The BIR is the engine that fuels our market intelligence and helps us provide unique market insights that have a direct impact on response rates and return-on-investment. The BIR features a robust, client-based data search and recovery capability that enables us to search data and generate powerful reporting and analytics that help revenue-generating strategies.
Some of the event campaign data points captured in the BIR include:
- Day of week
- Time of events
- The number of invitations sent
- Number of events per campaign
- Maximum capacity of each event
- Invitation type
- Source of reservation: Phone, web or social media
- Number of reservations (including guests)
- Response rate
- And much, much more!
Please use the form below to learn more about our Business Information Repository