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Welcome to the RME360 Corporate Timeline! To view a timeline entry, click on it's title. To view all timeline entries for a given year, click on the year. To expand all timeline entries, click on 'expand all' in the top right corner.

1995

Response Mail Express opens for business

Response Mail Express opens for business. Jorge Villar and his original partner Phil Turk started Response Mail Express in August 1995. In the beginning, four employees occupied an 800 square foot office in St. Petersburg, Florida. The first month's sales were $3,000.00.


1996

Hits 400 clients

Company Founder, Jorge Villar, begins attending financial industry events and customer referrals fuel the company’s growth. After one year, we had secured our 400th client and sales totaling $2.2 Million.


1997

First website

Response Mail Express launches our first website, offering our selection predesigned and preprinted high impact envelopes, forms and labels. Simply in its design, this website focused on the visual impact of the company’s line of unique envelopes.


Introduce our first Express envelopes to the market

Response Mail Express introduces our first Express envelopes to the market, These envelopes offered the visual impact of an “overnight” and “next-day” delivery companies at a much lower cost!


1998

Introduce our Snap-Pack lead generation package

Response Mail Express introduces our Snap-Pack lead generation package. This pressure sealed snap pack mailer was perforated on three sides for easy and “official-style” opening. The snap pack was designed to look “important and urgent” and often contained time sensitive information and offers.


1999

Expand our library of pre-designed direct marketing packages to 50

Response Mail Express expands our library of pre-designed direct marketing packages to 50. These packages were a perfect vehicle for the fast paced world of marketing communications in the late ‘90’s. And because RME kept in inventory millions of High Impact envelopes, forms and labels there were no long production turnaround or up-front developmental costs. All of the direct mail products were ready to ship and use immediately so clients could react quickly to business needs and opportunities.


2000

Moved to a new, larger location in Tampa, Florida

Response Mail Express moves to a new, larger location in Tampa, Florida. From only a handful of employees in 1995, the company’s rapid growth required more staff, production and sales support. This, in turn, prompted a move to a larger facility closer to the US Postal Service’s office near Tampa International Airport. The larger facility housed a letter and print shop, graphic design team, expanded customer service personnel and 10 dedicated direct marketing consultants.


2001

Hosts our first SeminarSuccess® at Sea

January 18-21, 2001

Response Mail Express hosts our first SeminarSuccess® at Sea, a 3 day/3 night cruise with fun-filled adventures abroad the high seas to teach the do's and don’ts of holding and advertising successful seminars


2002

Launches SeminarRSVP

Response Mail Express launches our product SeminarRSVP, a proprietary seminar reservation service. RME was the first-in-the-market to offer financial advisors a full-service, turnkey seminar reservation and confirmation service. RME’s SeminarRSVP dedicated call-center agents take all the inbound RSVP phone calls and posted each reservation on a safe and secure website.


2003

Launches KeepOnProspecting

Response Mail Express launches KeepOnProspecting. KOP was the first on-demand, web-based, perpetual prospecting service utilizing state-of-the-art printing, telephone and Email technology. The KOP Program Website was specifically designed to help Financial Advisors keep in contact with clients and past seminar attendees, set more appointments and build their book of business.


2004

Hits 5,000 clients

Response Mail Express secures it's 5,000th client, In less than 10 years, RME grew from a handful of employees and a few hundred clients to helping thousands of independent financial advisors generate a consistent flow of new prospects – every month. In addition, RME had secured agreements with some of the country’s largest and most successful marketing organizations, insurance companies and broker/dealers.


2005

Introduces the PURL

Response Mail Express introduces the PURL, a proprietary direct mail-to-web lead generation product. PURLs, also called Talking Mail™, is the most innovative lead generation program ever developed by RME – Direct Mail-to-Web marketing!

Talking Mail™ combines the power of fully personalized direct mail, featuring a unique web address (URL), that includes a prospect’s name (ie: www.MyWebsite.com/Jonathan.Jones). When the recipient hits their site, they are greeted with a fully-personalized web experience where a key product, service or offer is presented. We track and report every action they take and provide powerful reporting and analytics.


2006

Introduces the Concierge Consultation product

Response Mail Express introduces our product Concierge Consultation, the first lead generation program that generates fully qualified, motivated, affluent prospects in need of help or advice by inviting them to meet with an Advisor for a one-on-one DINNER MEETING at a 4-star restaurant.


Host our first SeminarSuccess® University event

Response Mail Express hosts our first SeminarSuccess® University event designed specifically to help sales professionals who use dinner seminar marketing as a means to generate qualified prospects; Frank Maselli, Dean of SSU, trains sales professionals on effective techniques to identify and leverage those emotional dynamics to truly maximize the results of each event


2007

Launches RMEtv

Response Mail Express launches RMEtv, the first internet video production and broadcast service. This fully functional state-of-the-art studio gives RME the ability to produce High Definition Audio and Video recordings that can be integrated into virtually any direct marketing campaign. Equipped with two Hi-Definition Video Cameras, 12-channel digital audio mixing board, teleprompter and “Green Screen” capabilities – RMEtv can produce broadcast quality work at a fraction of the cost.



RMEtv has been used for live in-studio and offsite internet video broadcasts, audio and video books and PURL/TalkingMail campaigns.

Acquires Postmark

Response Mail Express acquires Postmark in an agreement to purchase certain tangible and intangible assets of Postmark DMS of Houston, Texas. Postmark ceased daily operations on July 23, 2007. The agreement was signed after negotiations in both Tampa and Houston between Senior Management teams of Postmark and Response Mail Express


2008

Response Mail Express joins FINRA

Response Mail Express is accepted as the first ever marketing company to become member of the Financial Industry Regulatory Authority (FINRA)

“We are pleased to be a member of FINRA,” said Tom Panaggio, Chief Executive Officer of RME. “Our membership sends a message to everyone from the individual advisor working from his home to the boardrooms of the largest financial companies, that RME is committed to the highest ethical standards when it comes to performing marketing and lead generation campaigns,” Panaggio said.


2009

Reach 12 million in total responses

Response Mail Express reaches 12 million in total responses


2010

Releases “A Financial Professional’s Guide to Conducting Seminars with Older Investors”

Response Mail Express works with AARP to release “A Financial Professional’s Guide to Conducting Seminars with Older Investors”


Voted one of the 'Top 30 Places To Work In Tampa Bay'

Response Mail Express was named one of Tampa Bay’s Top Work Places 2010 by the St. Petersburg Times.

The leading employers in the Tampa Bay region were nominated by their employees, who were then surveyed about a variety of topics, including practices and policies that make these companies the top places to work. RME was the only Marketing and Advertising company listed in the Small Business (50-149 Local Employees) category.

RME was the highest-ranked Advertising and Marketing Company among all categories in the survey. Thousands of companies were considered based on leadership, compensation and training, workplace flexibility, and diversity. To be considered for participation, companies or government entities had to employ at least 50 workers in Florida.


2011

Holds our Marketing to Women workshop

Response Mail Express holds our Marketing to Women workshop in Tampa


Unveils Fine Art invitation packages

Response Mail Express unveils Fine Art invitation packages


2012

Re-branded to Response Marketing Excellence

Response Mail Express re-branded to Response Marketing Excellence


2013

Launches RMEdia

Response Marketing Excellence adds radio, television, print, outdoor and digital media creative and placement services to its portfolio of lead generation services


2014

Re-branded to RME360

Response Marketing Excellence becomes RME360


2015

RME360 celebrates 20 years of bringing clients and prospects together

RME360 celebrates 20 years of bringing clients and prospects together